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Optimal bundling: marketing strategies for improving economic performance


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Herausgeber: Andreas Herrmann, Ralph Fürderer, Georg Wübker
Springer Verlag, 1999
ISBN: 3-540-65247-7

Kurzbeschreibung:

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the are of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.