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Vorträge auf Konferenzen

  Seminarthema   Institution   Datum   Ort  
                 
  Thema: Standardization and differentiation of services: a cross-cultural study based on semiotics, means end chains and conjoint analysis   American Marketing Association Conference   1997   Manchester  
                 
  An integrative framework of product development and satisfaction measurement   International QFD Symposium   1997   Linköping  
                 
  Customer loyalty in the automotive industry – results of a causal analytical study for new and used car owner`   European Marketing Academy Conference (EMAC), Stockholm School of Economics   1998   Stockholm  
                 
  A simple method of decomposing line extension sales   23rd Annual Conference Gesellschaft für Klassifikation, Universität Bielefeld   1999   Bielefeld  
                 
  An approach to explain customer retention in the insurance sector, paying special attention to perceived action control - results of an causal analytical study   European Marketing Academy Conference (EMAC), Technische Universität Berlin   1999   Berlin  
                 
  A simple method of decomposing line extensions   European Marketing Academy Conference (EMAC), Technische Universität Berlin   1999   Berlin  
                 
  Using the Analytic Hierarchy Process and the Supermatrix Analysis to determine the relative importance of service attributes measured in customer satisfaction surveys: Taking public transmit services as an example   Academy of Marketing Science Annual Conference (AMS), Coral Gables, Florida   1999   Coral Gables  
                 
  Measurement of Advertising Response - Results of a conjointanalytical study   9th Biennial World Marketing Congress, Academy of Marketing Science Annual Conference (AMS), University of Malta, Qawra, Malta   1999   Qawra, Malta  
                 
  The picture communication effect: a meta-analysis   9th Biennial World Marketing Congress, Academy of Marketing Science Annual Conference (AMS), University of Malta, Qawra, Malta   1999   Qawra, Malta  
                 
  The antecedents of customer loyalty - Results of an empirical study in the automotive industry   9th Biennial World Marketing Congress, Academy of Marketing Science Annual Conference (AMS), University of Malta, Qawra, Malta   1999   Qawra, Malta  
                 
  Determinants of Customer Loyalty – Results of a Causal Analytical Study and Implications for Car Retailers   24th annual conference of the International Association for Research in Economic Psychology (I.A.R.E.P.),   1999   Belgirate, Italien  
                 
  Gaining advantages through customer value oriented management   11th annual conference of the American Marketing Association Winter Educators` Conference (AMA), San Antonio, U.S.A.   2000   San Antonio  
                 
  Satisfaction and loyalty in secondary markets for buyers using the internet as information source - results of an internet based study   11th annual conference of the American Marketing Association Winter Educators` Conference (AMA), San Antonio, U.S.A.   2000   San Antonio  
                 
  Determinants of ecological buying – a nonlinear Model   11th annual conference of the American Marketing Association Winter Educators` Conference (AMA), San Antonio, U.S.A.   2000   San Antonio  
                 
  Determinants of Buying Wellness Products – an Empirical Study   19th annual conference of the Health Care Association (AHCR), Jackson Hole, U.S.A.   2000   Jackson Hole  
                 
  The Choice Behavior of German Patients for Primary Care Physicians – an Empirical Study using the Theory of Planned Behavior   19th annual conference of the Health Care Association (AHCR), Jackson Hole, U.S.A.   2000   Jackson Hole  
                 
  The Role of Customer Value in Arriving at an Assessment of Satisfaction - Results of an Causalanalytical Study   22th annual conference of the Academy of Marketing Science Conference (AMS), Montréal, Kanada   2000   Montréal  
                 
  Competition, Satisfaction and Loyalty as Determinants of the Profitability in the Car Retailing industry - Results of an empirical Study   22th annual conference of the Academy of Marketing Science Conference (AMS), Montréal, Kanada   2000   Montréal  
                 
  The Brand Personality as a Determinant of Brand Loyalty – Findings of an Empirical Study in the Automobile Sector   22th annual conference of the Academy of Marketing Science Conference (AMS), Montréal, Kanada   2000   Montréal  
                 
  A new Approach to compute Interactions of Latent Variables in Structural Equation Models - Results of an empirical Study   22th annual conference of the Academy of Marketing Science Conference (AMS), Montréal, Kanada   2000   Montréal  
                 
  Determinants of teenagers' brand buying behavior - Development of a Structural Equation Model   23rd annual conference of the Academy of Marketing Science Conference (AMS), San Diego, U.S.A.   2001   San Diego  
                 
  Antecedents and Consequences of Regret   23rd annual conference of the Academy of Marketing Science Conference (AMS), San Diego, U.S.A.   2001   San Diego  
                 
  Entwicklungsstand und Perspektiven der Conjoint-Analyse   Gesellschaft für innovatives Marketing, Jahrestagung Nürnberg   2002   Nürnberg  
                 
  The why of buying Nike – Findings of a causal analytical study   24th annual conference of the Academy of Marketing Science Conference (AMS), Washington, U.S.A.   2003   Washington  
                 
  The dimensions of brand attitude and their effect on purchase intention   24th annual conference of the Academy of Marketing Science Conference (AMS), Washington, U.S.A.   2003   Washington  
                 
  How to Raise Innovation Success in Vertical Networks - Findings From an Empirical Study   National Research Conference on Quality Management,   2005   Mailand  
                 
  Extension of the quality function deployment approach from the point of view of marketing theory   2nd International and 5th National Research Conference on Quality Management, University of Melbourne   1998   Melbourne  
                 
  Measuring the Return on Customer Satisfaction   Annual Marketing Science Conference 2000, Los Angeles, U.S.A.   2000   Los Angeles  
                 
  Testing the Metric Equivalence of Customer Value: An empirical Test across Germany and Denmark   Annual Multicultural Marketing Conference 2000, Hong Kong, China   2000   Hong Kong  
                 
  With which (business) angel you should talk – Results of an empirical success factor study   20th annual conference of the Strategic Management Society Conference (SMS), Vancouver, Kanada   2000   Vancouver  
                 
  A Cross-Cultural Study of Teenagers Brand Purchasing Behavior   International Conference of the Society for Marketing Advances Heidelberg   2002   Heidelberg