Defining the position
Before the anchor is lifted and the boat is sent out to sea, you need to know the coordinates of your path. You need to observe currents and wind directions, the amount of supplies and what material is needed in order to successfully end a race.
This is the same for companies that want to move something: Good preparation is the basis for reaching a goal. Thus, the professional investigation, analysis and interpretation of information relevant to the business are indispensable requirements for the development of long-lasting success. It builds the secure basis for decisions and creates the required transparency.