Sales Management
Performance overview:
- Customer demand analyses
- Sales potential analyses
- Determination of purchase frequency
- Location analyses
- Analysis of the distributors and channels of distribution
- Design of sales channel mixes (for example, multi-channel management, hybrid-channel management, selection of distributors)
- Determination of the channel value
- Conception of condition systems for customers and merchants
- Optimization of the customer and merchant portfolio
- Allocation of optimal sales regions
- Planning and control of resources for customer support
- Development of e-business strategies
- Optimization of marketing and sales planning processes
- Improvement of the marketing and sales reporting
In the face of technical innovations, multi-channel sales are necessary as a marketing instrument in order to meet the current customer needs.
2hm & Associates advises your company with the redirection and optimization of your sales activities. All activities are geared in a customer and market oriented manner towards increased effectiveness, improved control and higher efficiency.
Sales is a crucial lever for sales growth and company success. However, in comparison to other functions like production, it is not yet controlled in a lot of companies based on facts.
In order to increase sales efficiency and effectiveness, a clear base of information and substantiated analyses are required. We develop our suggestions based on empirical results.
Thus, the systematic control of all channels, a uniform image on the market and an optimal allocation of sales resources are crucial for successful sales strategies.