Marketing Controlling
Performance overview:
- Measure of the success of marketing and sales activities
- Controlling and optimization of the service portfolio
- Planning and execution of mystery calling and shopping analyses
- Optimization of individual measures and concrete planning
- Marketing fitness check
- Create an overall view of resource management and consumption
- Identifying potential decreases in costs with the creation and acquisition of marketing and sales measures
- Cost reduction in the agency department through agency scoring
- Moderation of goal building processes and create the design of target systems according to customer-specific ratio systems in marketing and sales
- Construction and implementation of a marketing cockpit (ratio systems)
- Support of the development of marketing plans optimal for the budget
- Optimize reporting in the marketing and sales departments
In order to be able to measure and regulate market activities, systematic controlling and an implementation control of the current and newly defined measures are needed to cultivate the market.
Our marketing controlling delivers a clear basis for making decisions about measures and guarantees that the goals being aspired will be reached under consideration of efficiency and effectiveness. Thus, the controlling has a coordination and control function. The dependencies between strategic and operating goals are made more understandable through this, just like the cause and interdependency of the operating workspace level in everyday business up to the normative vision of the company.
We support processes that form goals and design the target system together with you. We create a company specific ratio system on this base to measure success, control success and to support you with the procedural implementation into your company.