In order to be able to measure and regulate market activities, systematic controlling and an implementation control of the current and newly defined measures are needed to cultivate the market.
Our marketing controlling delivers a clear basis for making decisions about measures and guarantees that the goals being aspired will be reached under consideration of efficiency and effectiveness. Thus, the controlling has a coordination and control function. The dependencies between strategic and operating goals are made more understandable through this, just like the cause and interdependency of the operating workspace level in everyday business up to the normative vision of the company.
We support processes that form goals and design the target system together with you. We create a company specific ratio system on this base to measure success, control success and to support you with the procedural implementation into your company.