Product, Service and Price Management
Performance overview:
- (New)product development
- Determination of an ideal product bundle
- Identification of customer wishes
- Acceptance tests
- Analysis of target groups on the basis of the customer’s benefits
- Cost and benefit analyses
- Competition analysis/analysis of the competitor’s products
- Product management
- Market appropriate managing of the range of services
- Product life-cycle management
- Evaluation of service measures
- Design of customer and cost optimized service offers
- Service controlling
- Determination of the optimal price
- Life cycle price analyses
- Determination of price benefits
- National and regional price determination, pricing market simulations
The development and design of customer oriented products, services and prices forms the central market requirement for every company. 2hm & Associates supports you with both market-oriented product and service management that is oriented towards the customers and with your pricing.
In the course of the increasing homogenization of products and the saturation of the markets, the importance of accompanying services has increased as a means of differentiating from competitors. Market-oriented product and service management can provide for long-lasting growth, even in saturated markets where the demand situation is mostly only characterized by the need for replacements. We support you with the adjustment of the available products and with the development of new products, along with their different versions and accompanying services. Here we also consider historically grown service portfolios and gear these consistently towards the expectations of your customers and the internal costs. Price erosion is avoided with these measures and you also avoid sales and profit losses.
2hm & Associates also supports you with the redirection of your price management. The price becomes increasingly important within product management due to the saturation tendencies and the lack of demand. Here the goal is to create a price-performance offer that displays noticeable added value for the consumers. Additionally, the price is the most important lever for increasing the profits and value of the company in the long run.
Price effects are normally short-term and can be obtained without large investments in processes and structures. Additionally, a professional price optimizing approach only requires a very short amount of time to implement. Because pricing is very short-term and has an enormous leverage effect, there are also considerable risks: Incorrect decisions on the basis of purely conventional pricing proposals, such as, partial and full cost calculations, the overhead calculation or the past price developments, can lead to considerably losses in sales and customers. Thus, successful and professional price management must be regulated with an analytical and fact-based foundation. 2hm & Associates use a variety of state of the art methods, such as conjoint measurement and price response functions, in order to make decisions about prices in a market and fact-based manner.