Knowledge to have the right tools in your bag
Market studies, customer information and statistics are the basis of almost all decisions that need to be made in companies.
We explain to you what is possible with the collection, analysis and evaluation of data and supply you with an information advantage. Our substantiated, uniform and innovative methods guarantee that decisions can be made based on an established and fact-oriented basis. This is how we minimize the risk of incorrect decisions and guarantee sufficient market orientation.
The spectrum of services encompasses the analysis of consumer preferences with conjoint measurement, price and brand strength analyses, the determination of the company or product image, but also attitude and satisfaction measurements. Always adjusted individually to your requirements.
Our comprehensive experience in online surveys (in more than 20 languages and over 50 countries) and a few international call centers with 20 CATI workspaces ensure the premium quality level of the data base. If needed, we also cooperate with other internationally positioned, long-term partners. This proposal ensures the possibility of executing data collection quickly with a high level of quality and above all, with absolute reliability.
The preparation of our analyses allows you to immediately work with the results, quickly summarize the relevant criteria and be able to decide strategically. Our goal is to give our customers a comprehensive and customized understanding of the consumer preferences and the competition environment.
We are an innovator in Germany and are known as a pioneer in the branch of online market research. The procedures of conjoint measurement and Delphi surveys were first executed by us in Germany. The entire scope of the method being offered can be seen as a pacesetter for market and opinion research.
In order to ensure this for the future, we continually invest in innovative market research tools and in the further development of proven analysis instruments. The use of the most modern technologies and the newest knowledge of related academic disciplines are a must for us.