Keeping an eye on the future, even in the future.

2HM RESEARCH + CONSULTING is proud of its first class advisory board, which possesses extensive experience in the area of customer centricity from various perspectives. The advisory board ensures that, both today and in the future, 2HM RESEARCH + CONSULTING will remain excellently situated for its clients, in terms of both thematics and methods. In 2017, the advisory board will be expanded further. The new composition will guarantee an even more holistic view of the growth driver, customer centricity.

Our Advisory Board

at a glance


Prof. Dr. Andreas Herrmann

Cofounder of 2HM RESEARCH + CONSULTING and Director of the Institute for Customer Insight at the University of St. Gallen.

Andreas Herrmann received a doctorate from the WHU and Kellogg Graduate School of Management in 1991. As a post-doctoral fellow, he first worked at the WHU and the University of Mannheim. In 1997, he assumed the professorship for ABWL (Business Administration) and Marketing at the University of Mainz.

In 2001, he became the director of the Institute of Media and Communication Management at the University of St. Gallen, where he directed the research center for Business Metrics from 2004 till 2008. In 2006, he also began working for the Audi Lab for Market Research, a center for research on the decision-making behavior of individuals, financed by Audi. Since January 2009, he has been the head of the Institute of Customer Insight at the University of St. Gallen, together with Prof. Torsten Tomczak and Prof. Wolfgang Jenewein. He thereby maintains a close relationship with the University of Michigan, the Columbia University and the MIT, as well as with the University of Bologna and the University of Karlstad.

Andreas Herrmann has published 15 books and over 250 scientific papers. Besides his academic activities, Andreas Herrmann also works together with many companies. He has conducted cooperation projects with Audi, Porsche, Lufthansa, Deutsche Bank, Deutsche Telekom, DaimlerChrysler, Swiss, Roche, RWE, SAP, Motorola, Deutsche Bahn, McKinsey, BASF and Siemens, among others. Furthermore, he was one of the founders of 2HM & Associates GmbH, Mainz.

„Success in the digital era is substantially dependent on how companies manage the changing value chain.“

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